Is finding more clients as a Pinterest manager important to you? If so, then keep reading.
42% of startups fail, mostly because they ignore the opportunity to capitalize on a niche and don’t actually provide a solution to an explicit problem explains Graham, a Texas-based entrepreneur and investor.
That means almost half of all startup ideas are worthless. Do you even know what a niche is? If you don’t you’re going to waste a lot of time, money, and effort in your Pinterest management business. If you continue down the path of being a generalist, meaning “being everything to everybody” you might as well throw in the towel and forget about being a Pinterest manager all together. I kid you not.
When I am coaching Pinterest managers one of the most frequently asked questions I hear is: why is it so hard to prospect and close new business. The first question I ask them is “who is your target audience”? Often they’ll say small businesses, or bloggers, or some will say “everybody, I just want to get a client”.
When I tell them they need to narrow their market it feels limiting and frightening to them. If they can’t make a sale now how will they ever close business by marketing to fewer people? Yikes!
Businesses Get Built on Concrete Expertise
What many people don’t realize, including Pinterest managers is that the more laser-focused you are on a niche, the easier it is to succeed. By homing in on a niche you can be unique and stand out within your industry. Bottom line; being a generalist will lead you down the path of; frustration, worry, and ultimately put you out of business.
Here are three good reasons why choosing a niche is vital to your Pinterest management business:
1. It helps build trust
When you understand your client’s business it resonates with them and that helps build trust. Customers can feel your authenticity and industry knowledge and that results in a bond. On the flip side, trying to appeal to several types of customers can create a disconnect. If you aren’t truly aligned with a customer, or truly know their experiences or interests, they will detect your lack of knowledge and assume you are not an expert. Also, claiming to be an expert in many business verticals can dilute your brand attractiveness because it’s not possible to be an expert in too many verticals, and this creates doubt.
2. Customers trust you more
When you have a specialty you will have more confidence than being a generalist because you will be able to meet the needs of your customer better. As a Pinterest manager I have seen this many times.
3. Helps you stand out from other Pinterest managers
When people reach out to me for Pinterest management services they are required to fill out a questionnaire so that I can identify how I can them stand out from the millions of businesses on Pinterest. From my seven years of experience managing Pinterest accounts, those who intimately know how their products differ from their competition are the ones that do amazing well. As Pinterest managers we are able to identify what keywords they should leverage first so they dominate it.
Make More Money!
You make more money in the long run with a niche because you’ll be targeting a more specific group rather than one with mass appeal.
Choosing a niche shouldn’t feel like a daunting task.
To select your niche begin by asking yourself these questions:
1) Of all the businesses who could use my service, who am I most passionate about working with? Who do I most closely identify with, understand – even sympathize with?
2) If I have to devote a lot of time and effort to learning about a particular industry or demographic which one would I enjoy the most? Which one do I already know the most about?
3) What topics, knowledge or information do I have the most experience with? For example, I owned and operated a spa for six years. So I know a lot about; skin care, makeup, health and wellness, and so on. When I speak with business owners in this industry I can relate to their needs, concerns, problems, and so on. I am educated in this field. As a Pinterest manager health and beauty is one of our niches at White Glove Social Media.
Your Success Rate Drops When You Are All Things to People
Choosing a niche is a well-tested strategy to stand apart in a sea of generalists. Being a generalist means that you have potentially thousands of competitors, all thinking big and vying for the same market, same customers, and same piece of the pie as you. When you do this you risk seeing your success rate drop especially if all your competitors offer the same services you do and market themselves in a similar way.
If you want to become a successful Pinterest manager or would like to start a Pinterest management service business this is the best place to start.
