Shop the Look ads will be rolling out in the U.S. over the coming months. The Shop the Look pins feature is currently available to select partners in international markets including the UK, Brazil, Germany, France and Japan.
a. “Shop” tab
If you have an e-commerce business you’ll see a Shop tab (as shown below) that enables people to shop for items directly from the profile and drive traffic to retailer’s web site.
b. Profile cover
Businesses can customize their profile cover with a video, an image, or a board. As you can see below I decided to choose video over an image. If done well I believe videos will get more eyeballs than a static image.